“Food styling is the art of making food visually appealing in order to generate a photographic image, or a video scene, of it." - João Monteiro (Food stylist) Leaving a visually appealing food for a photo, is not always easy. The role of food stylist, also known as a culinary producer or food stylist, then becomes vitally important to photography or video. From the study of preparation, to the ideal consistency of the image, to the visual characteristics to the assembly and maintenance of the appearance of the food for the time necessary to capture the image, the food stylist left everything ready for the photographer to take action and start firing.
Chef Pedro Sommer is a Chef with a lot of experience in Food Styling, who knows and recognizes the characteristics of each food, and prepares them for the assembly and decoration of each photograph. The result are images that attract the eyes and tell everything about a product, making it desirable and enjoyable to look at and want to taste. Sometimes you also need to customize or write recipes to produce a complete work that meets the objectives outlined. Chef Pedro Sommer, develops recipes, presentations, advertising spots and food styling for renowned brands such as Milaneza,Mimosa, Guloso, Montalva - Isidoro, Philadelphia, Parmalat, President, Lamb Weston, Primus, Five Stars or Product Flavor Year, the latter with frequent appearances live on TV. He also collaborates with magazines: Teleculinária, Lusitana and Candando-Angola, with the production of recipes and photographs and in the Recheio News Magazine, writing articles about ingredients. Pedro Sommer is also co-author of the books: "Flavors of Portugal", "Sweet Tradition", "Mediterranean Diet", "The Preferred of the Portuguese", "Timeless Recipes" and "Book of Cakes".